The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.
Boulder Clean, a 1908 Brands company, worked with Presto Products Co. and Accredo Packaging Inc. to design the package. Accredo supplies the pre-made pouch, and Presto supplies the Slider-Guard child-resistant zipper.
To open the zipper, consumers must align a tab to a notch, then press down on the tab and slide it to the open position (see a video here). Adults can easily open and close the package, but children lack the manual coordination to work the zipper.
The pouch, which holds 34 single-dose liquid packs, is made from non-recyclable, reverse-printed PET laminated to a coextruded nylon/polyethylene sealant web. The single-dose packs are a new offering from Boulder Clean; the product will launch in December 2016 and is the first natural cleaning product to use the Slider-Guard child-resistant zipper.
Carly Marriott, director of operations for Boulder Clean, answers a few questions about the package.